In the world of real estate, a broker open house is often the subject of debate. Is it worth the time, money, and emotional energy required from overworked listing agents, or is it simply a waste of resources?
In this article, we aim to shed light on the potential hidden treasure of the real estate world: Broker Open House. When executed with precision, Broker Open Houses can be an incredibly effective tool for marketing listings in today’s competitive market.
In fact, I can personally attribute at least a dozen closed transactions in the past year to the beloved Broker Open House.
While many realtors express their disdain for the logistical challenges, low turnout, and costs associated with these events. I am still optimistic that with the right approach, a broker open house can become a powerful asset in your real estate marketing toolkit.
So, let’s explore the key ingredients for a successful Broker Open House.
Broker Open House Ideas
1. One Week at a Time: Preparing for the Event
The first step in the process of hosting a successful Broker Open House is to plan well in advance. Consider your open house as an event rather than a simple showing.
Day 1-2: Order Food
Start by arranging catering or preparing food items if you’re doing it yourself. The cuisine you offer can leave a lasting impression on your guests.
Day 2-3: Email Signature Update
Make sure your email signature includes the event’s location, time, and date. You communicate with numerous Realtors, and this is an excellent way to spread the word.
Day 3-4: E-Blast and Social Media
Send out an email blast and post on your social networks. Visuals, such as photos of the property and the delectable spread, can grab attention and generate interest.
Day 4-5: Notify Neighbors
Reach out to neighbors, especially if the properties are close to one another. It’s considerate to let them know about the event and the potential increase in traffic.
Day 5-6: Confirm and Prepare
Confirm your food orders and delivery arrangements. If delivery isn’t an option, load your car with everything you need. Make phone calls to your top Realtors, inviting them to join. Load any signage you plan to use.
Day 6: Social Media Update
Provide updates on your social networking sites, inviting the public as well as Realtors. Include a brief description of the home and the menu.
Day 7: Final Preparations
Arrive 30 minutes early before the event begins. Arrange the food attractively, turn on all lights, play some music, and open the blinds. Create a warm and inviting atmosphere.
2. Prepare Sellers: Getting Everyone on the Same Page
Communication is key when dealing with sellers. Make sure your sellers are on board and informed about your agenda. Here’s how to ensure a harmonious partnership:
During the event, ensure that all pets are safely removed from the property. You don’t want any unexpected surprises during your open house.
Clean and Declutter
Go the extra mile when cleaning. A sparkling home leaves a lasting impression, so clean like a crazy person! However, be cautious with air fresheners; it’s best to avoid them, as strong scents can be off-putting to some guests.
Sellers should vacate the premises at least 30 minutes before the event begins and remain away for the same duration after it ends. This will give potential buyers the space they need to explore and discuss the property candidly.
3. Greet Each Guest: The Art of Welcoming
A simple but mandatory gesture is to greet each guest with warmth and hospitality. Treat your visitors as though they are friends in your own home. Here are some essential steps:
Thank Your Guests
As guests arrive, thank them for coming. A little courtesy goes a long way in making them feel welcome.
Provide a selection of beverages and light snacks. It’s a thoughtful touch that can make guests feel more at ease.
Engage in Conversation
Engage in genuine conversation about the property. Be prepared to answer questions and provide insights about the features and benefits of the home. This personal touch can help build a rapport with potential buyers.
4. Leave No Trace: Clean-Up and Feedback
After the Broker Open House concludes, it’s essential to leave the property in the same condition in which you found it.
Take All Garbage with You
Ensure that you leave no garbage behind. Take it all with you and dispose of it properly. This shows professionalism and respect for the seller’s property.
Thank You Note and Feedback
Leave a thank you note for the seller. This simple gesture can go a long way in maintaining a positive relationship. Additionally, provide a summary of the feedback received during the event. Feedback is invaluable for both the seller and the listing agent.
5. Social Media Updates: Share the Success
Finally, don’t forget to update your social networking sites with a positive comment about the turnout, feedback, and results of your hard work. Keep it authentic and transparent; potential buyers and Realtors will appreciate your honesty.
Hosting a Broker Open House is akin to throwing a dinner party in your own home. So, the next time you’re debating the value of a Broker Open House, remember that with the right recipe, you can turn it into a winning strategy for marketing your listings and ultimately, negotiate that offer.
Contact us today to learn more, and begin a wonderful journey to owning an amazing property!